A brand logo is its emissary wherever it is printed or posted Which is why it is important for brands to have a compelling design as it serves many benefits to them. One of them is embodying the brand message. According to Best Logo Designers Melbourne, the top benefits of a good logo design is that it displays professionalism and expertise in their respective field. Therefore, it is important to have a logo that is both, relevant to your industry, and embodies the characteristic of your brand or company. Did you find this helpful?