Why have I been on Amazon for a few months, but the sales are very low? This is perhaps the most frequent question that customers ask web marketing consultants, given that since Amazon has become synonymous with online sales, it has become increasingly difficult to succeed in this marketplace.
Today, those who want to shop online go to Amazon, which has reached and exceeded 17.7 million unique users in Italy and is the 9th most visited site nationally.
It is therefore clear that on the platform there is a market and turnover available to companies, as long as you know how to do it. Today I want to give you 5 tips to start selling successfully on Amazon.
1. Win the competition by becoming a real asset
On Amazon the competition is fierce and only by leveraging the strengths of the company and its products, increasing brand awareness and awareness of their value will allow you to sell online. Fitness and children's toys are, for example, saturated sectors but slowly the whole market is becoming highly competitive. So what to do to be successful on Amazon?
The first piece of advice is to ask yourself what added value the product brings to people and how to attract and educate them by bringing them to buy your product, perhaps integrating Amazon and the company blog by basing your posts on the most frequently asked questions asked by your buyer personas and responding in a complete way. .
You can then drive traffic to your products published on Amazon using Facebook Ads, Google Ads or sharing organic content on social media, but also take advantage of email marketing campaigns and get every single lead into a personalized funnel.
Include the invitation to buy on Amazon in your site, blog and email CTAs. But remember, between clicking on the link and the actual sale it could take a long time, but with these tools it will be easier to convince customers to buy from you rather than from competitors and you will be successful on Amazon.
2. Trust the fame of industry influencers
The reviews of friends and strangers are fundamental in influencing the buying behavior of users even on Amazon, but even more important is to rely on the fame and notoriety of influencers.
Rapidly increasing sales today means collaborating with those who have a large following on social media, from Instagram to Facebook, from Snapchat to YouTube depending on your audience and the products you sell on Amazon or if you don't know How To Become Amazon Seller In USA then also contact with us. .
This activity can be done in several ways:
· Use Amazon Associates or Amazon Influencer Programs
· Manually select industry influencers and contact them via email
· Get in touch with influencers on social media thanks to tools
like Shoutcart , Grapevine or Famebit .
As early as 2017, 88% of consumers trusted online reviews as much as they trusted recommendations made in person ( nChannel )
3. Create campaigns to sponsor products
Paying to sell is the basic rule of all web marketing and of course it also applies to being successful on Amazon. Sure a product catalog with optimized cards and competitive prices are essential, but creating sponsored product campaigns on Amazon will help you to be more visible than your competitors. You know the products on which you read in small Sponsored? You choose what to advertise, how much to pay and the keywords, and just like with Google Ads, the ads are shown on the front page to customers doing relevant searches.
The only requirement is to have an active account and that the products you sponsor have the Buy Box.
4. Get a lot of positive reviews
As for the website, even on Amazon the secret of success are the reviews of those who buy online and in your web marketing strategy you must provide a way that convinces customers to leave authentic reviews on the purchased product. A few examples?
· Do follow up on consumer email asking them to leave a review on Amazon
· Include a thank you card in the mailing package , inviting you to leave the review on Amazon
· Invite those who follow you on social networks and are already your customer to review the product on Amazon
Avoid sending free gift cards or products to get reviews, only authenticity and transparency will allow you to increase sales in the long run.
5. Use Amazon SEO techniques
Surely you already do SEO for Google, know that optimization also works on Amazon and is necessary to make your product appear at the top of the search results, carefully choosing the keywords to use in the texts.
Surely if you have a company, giving up on Amazon means losing important opportunities to find new customers and increase turnover. Being visible at the top of the marketplace search results is a complex job.