AvatarsUnited was bought out by Linden Labs (Second Life) Apkjim which makes it biased for that virtual world. Rupture, created by Sean Fanning, creator of Napster, sold Rupture to EA for 30 million. EA has a vested interest in promoting its own products and is evident on the front page of Rupture. Regardless of what network, there is a problem with conflict of interest. Gamers and video gaming enthusiasts demand a more neutral community built on trust, and not the bottom line.