The way a company brands itself is everything. The defining factor that keeps business growing is the brand perception built within the society and the reputation of the brand.
Branding is for purpose-driven entrepreneurs who have a clear vision for their brand and they wish to have consistency in their communication, offerings, and engagement.
You can start brand building exercise when you have business clarity with clear direction, a strategy for growth, and tools and visuals that you need to be SEEN, HEARD and desirable to your audience so that they can buy from you.